Initial screening avatar

Initial screening

Avatar premiered in London on December 10, 2009, and was released theatrically worldwide from December 16–18.[145] The film was originally set for release on May 22, 2009, during filming,[146] but was pushed back to allow more post-production time (the last shots were delivered in November[95]), and to give more time for theatres worldwide to install 3-D projectors.[147] Cameron stated that the film's aspect ratio would be 1.78:1 for 3-D screenings and that a 2.39:1 image would be extracted for 2-D screenings.[148] However, a 3-D 2.39:1 extract was approved for use with constant-image-height screens (i.e. screens which increase in size to display 2.39:1 films).[149] During a 3-D preview showing in Germany on December 16, the movie's DRM ‘protection’ system failed, and some copies delivered could not be watched at all the theaters. The problems were fixed in time for the public premiere, however.[150] Avatar was released in a total of 3,457 theatres in the US, of which 2,032 theatres ran it in 3-D. In total 90% of all advance ticket sales for Avatar were for 3-D screenings.[151]

Internationally, Avatar opened on a total of 14,604 screens in 106 territories, of which 3,671 were showing the film in 3-D (producing 56% of the first weekend gross).[152][153] The film was simultaneously presented in IMAX 3D format, opening in 178 theaters in the United States on December 18. The international IMAX release included 58 theaters beginning on December 16, and 25 more theaters were to be added in the coming weeks.[154] The IMAX release was the company's widest to date, a total of 261 theaters worldwide. The previous IMAX record opening was Harry Potter and the Half-Blood Prince, which opened in 161 IMAX theatres in the US, and about 70 international.[155] In summer 2009, 20th Century Fox Korea adapted and later released Avatar in 4-D version, which included "moving seats, smells of explosives, sprinkling water, laser lights and wind".[20]






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